Wednesday 18 May 2022

Sluggish Tourism Industry Looks Forward To Rebound

 ——A survey report on the tourism operation of Xiangxi Prefecture in Central China under the influence of the epidemic

In recent years, according to the development orientation of all-for-one ecology, all-for-one culture, all-for-one health, and all-for-one tourism, the cultural tourism industry has become a pillar industry in the prefecture. Since the beginning of this year, the local new crown pneumonia epidemic has rebounded frequently, and the epidemic prevention and control situation has been complicated and severe, which has caused a significant impact on the tourism industry. In order to fully understand the operation of the tourism industry in the Prefecture and the current difficulties, in late April, the Xiangxi Statistics Bureau conducted a special survey on some scenic spots, enterprises above designated size, and tourism industry authorities in the Prefecture. 
Tourism-in-Central-China

The results show that: in the first quarter, the epidemic has repeatedly hit the tourism market in the Prefecture, with a sharp drop in corporate operating income, serious tourism brain drain, difficulties in corporate financing, and heavy operating costs. At the same time, I learned that: in order to help market entities overcome difficulties, the Prefecture, Hunan Province, and Xiangxi Prefecture have intensively introduced relevant support policies, and the tourism industry in the whole prefecture has seized the "gap period", increased project construction, scenic spot renovation, brand creation, and promoted tourism. The quality of scenic spots has been upgraded, new tourism production capacity has been accelerated, and the trend of deep industrial integration is obvious. To help the tourism industry survive the "cold winter" and boost the recovery of the tourism industry, government departments at all levels need to implement precise policies and strengthen their internal strength.

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