1. Integration of rural tourism and primary industry
The central government's document supporting rural revitalization proposes to promote the integrated development of primary, secondary and tertiary industries in rural areas. To increase farmers' income, it is necessary to extend the agricultural industry chain and increase the added value of agriculture; actively develop various agricultural functions; activate rural element resources and increase farmers' property income.
(1) Discover the selling point
Anji, Zhejiang is the birthplace of China's beautiful rural construction and one of the best places for leisure agriculture and rural tourism. Their main industry in the past was burning lime. Since Anji is the source of the Huangpu River, in order to ensure the safety of drinking water for Shanghai people, the local government started to transform the industry. The local government took Anji as the source of the Huangpu River as a selling point. Pull to Anji for leisure travel. Now not only people from Shanghai like to go there, but people from all over the country like to come to this place for leisure, relaxation and tourism, which has led to the development of leisure agriculture and rural tourism in Anji.
(2) Retain rural symbols
Some people come to the countryside to relax and have fun, in order to find the kind of rural and rural flavor that they believe in. When developing leisure agriculture, the symbols of the countryside should be preserved, and modernization should not be pursued blindly. While retaining the symbols of the countryside, modern elements should be integrated, so that people can not only find the rural and rural flavor they identify in their hearts, but also produce greater attractive, which can attract more repeat customers.
(3) Meet the various needs of urbanites
The characteristics of urban agriculture: urban-rural interaction, integration of the three industries, diverse functions, and cross-border opening. The rise and development of leisure agriculture and rural tourism is the reconstruction of the value of "three rural" in the process of urbanization, and it is also the driving force within agriculture. Traditional agricultural management is difficult, farmers need to increase income, agricultural structure needs to be adjusted, and rural areas need to be modernized. The values of health, aesthetics and culture realize the integrated development of the three industries.
· Food safety requirements of urbanites
It allows citizens to walk into the countryside, get close to farmers, and even personally participate in agricultural production. On the one hand, it directly communicates its concerns to farmers, and on the other hand, it is also the best supervision to form the best trust relationship.
· The need for green agriculture
Green farming is not only for the needs of our stomachs, but also to take care of the needs of our lungs, eyes and brains.
· The need for urbanites to be close to the countryside
Come home! The pastoral will be barren and will not return? The fast pace of modern urban life has made urban people more interested in going into the countryside and getting close to farmers.
· The needs of parent-child education
Nature is the best classroom and teacher for children. With the progress of the current parental education concept, they are more willing to put their children on the farm to receive the education of nature. Educate children on gratitude on the farm. For example, let the children feed the chickens. When you feed the chickens, they will always follow you in order to appreciate you, so as to teach children to learn to be grateful.
2. The integration of rural tourism and the secondary industry
Leisure agriculture also needs to be integrated with the secondary industry. The secondary industry is the deep processing of agricultural products, and the other is the renovation of old houses.
(1) Deep processing of agricultural products
Deep processing of agricultural products The deep processing of agricultural products solves the needs of customers. A travel expert once told a story about the trunk: I see whether the development of rural tourism in a place is good or not, and whether the ecological agriculture is successful or not, the standard is to see whether the trunk of the tourist's car is full of local soil. specialty. What to fill his trunk with? Seasonal agricultural products can only be satisfied for a while, what about other times? In order to meet the "purchase" needs of tourists, there must be some deep processing things. It is necessary to turn agricultural products into gifts, and increase the added value of agricultural products through deep processing. At the same time, the products must be personalized, not the common goods that can be bought on the Internet, so that tourists are willing to put them in the back box.
(2) Traditional handicrafts in rural areas
Now there are many traditional handicrafts in the countryside, we can use it for me. For example, special folk products, oil paintings, bamboo baskets, etc., these crafts can be taught to tourists, and can also be sold to tourists. For example, for picking farms, they can distribute their own bamboo baskets to tourists, so that tourists can feel it when they hold them, which can better improve the sense of participation of tourists. On another level, it also drives the employment of local farmers and increases the income of local farmers.
(3) Rural construction industry
The current trend of the tourism market: long-distance tourism in scenic spots is declining, while outbound tourism and suburban tourism are rising sharply. With the popularization of the low-carbon concept and the ecological demands contained in rural tourism itself, ecological buildings and new energy buildings are playing an increasingly important role in leisure agriculture. Many big bosses look for dilapidated villages everywhere, rent houses, and then renovate them. The external form remains unchanged, but only the internal renovation is carried out to transform them into rural hotels to create a relaxed atmosphere for vacation.
Sometimes, tourists come here not only to have a meal and a night's sleep, but to enjoy the beauty of life. Now basically no one wants to go to the countryside to remember bittersweet sweets. When they go to the countryside, they can only taste it and not eat too much. In the rural areas, when carrying out building renovation, it is necessary to grasp the psychological needs of urban people who come to the countryside, not only to preserve the local characteristics, but also to have buildings with modern facilities and functions.
A considerable number of citizens are willing to pay more for a more comfortable leisure and vacation environment. Traditional farmhouses should improve hardware facilities on the basis of meeting the most basic safety and hygiene needs of tourists, and meet their higher-level needs (such as the need for comfort, the need for "romantic sentiment", etc.) Work hard.
3. The integration of rural tourism and the tertiary industry
(1) Information Internet Products
In the 1990s, people waved their hands when watching a concert; now, in the information age, when they see a star, they wave their mobile phones. Everyone is a self-media, and tourists who come to the park to consume also have to spread it. After tourists play and take pictures, they must be posted on Weibo, Moments and other social media to share with others, and you only need to spend a few hundred yuan. Just open WiFi, which in itself is a kind of propaganda for yourself, and it is free. In other words, it is very important for your project to make tourists willing to take pictures and send them to the circle of friends.
(2) Cultural and creative industries Rural areas are full of resources.
Rural water, rural land, and rural cattle can all become our attractions. We must attract tourists through some creative activities. The countryside contains rich folk culture and agricultural industry culture. These rich "raw materials" must be processed by the cultural and creative industries in order to play their due value. Tourists must give away souvenirs when they buy souvenirs. If they are not packaged, people today will definitely not like them. If you pack them well in advance, they will definitely be popular. If it is creative packaging, it will be more popular and will attract more tourists.
(3) Leisure experience activities Leisure farming does not have to cost a lot of money. For example, some family farms advocate the production of simple happiness! Light assets, heavy creativity! Starting from a barren land, attract tourists to participate in it by organizing different activities. Because, staying for an extra minute will increase more income, and the related activities of the organization have enough sense of role substitution. The design of the park is also very targeted, which can be accepted by adults and children, and everyone has a great time. For example, there is a water slide with a cost of only 1,000 yuan. If you buy a complete set of equipment in the market, it will cost hundreds of thousands of yuan. However, the owner has not only greatly reduced the cost through some creative renovations, but also in winter. use.
(4) Public administration and social organization
The development of rural tourism cannot and should not exclude the entry of urban capital. In the case of a large influx of urban capital, to protect the interests of farmers, it is necessary to rely on the improvement and development of public management and social organizations to encourage farmers to unite and promote community participation in rural tourism. In practice, it is mainly to build and strengthen farmers' professional cooperative organizations and industry associations. One family, one household, and one garden in the past have developed into one valley, one valley, one area, one or even several townships through scale and clustering. It has obvious characteristics, complementary resources, and closely linked interests, which can better meet the diversified needs of tourists.
(5) Pension industry
With the further deepening of the reform of urban and rural planning, especially the further clarification of the rural collective construction land transfer policy, the development of elderly care and leisure real estate in rural areas will usher in a new climax. Because the countryside has the most livable resources: natural resources, social resources, and cultural resources, which are unmatched anywhere.
(6) Natural resources
Environmental resources: an environment free from air pollution, water pollution, and noise pollution. Natural resources: fertile soil, good climate, topography, flora and fauna, wetlands, biological habitats.
(7) Social resources
Resources for economic activities: urban-rural exchange activities, production of special crops, production of special products. Community activity resources: life community activities, agricultural community activities, clan activities, rural cultural activities, rural games, rural management, publicity activities.
(8) Cultural resources Historical resources, cultural festivals, historical relics, religious beliefs, traditional buildings, village symbols, famous figures, geomantic geography, folklore, etc.
(9) Landscape resources
Rural scenery, river scenery, mountain forest scenery, residential scenery. From the perspective of rural revitalization and development, promoting the integrated development of primary, secondary and tertiary industries will help to further promote the industrialization and professional development of agriculture, making the countryside more beautiful and farmers' lives more prosperous.
The integrated development of the primary, secondary and tertiary industries is the main starting point of the rural revitalization strategy. It is necessary to extend the agricultural industry chain by creating new agricultural industries, new formats and new models, and then realize the integration of agriculture, agricultural product processing industry, and rural service industry.
In the future, the integration of rural tourism and the three industries will become an important starting point for the rural revitalization strategy.
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